Other ventures

Admin Posts : 533 Join date : 06.04.2011 Age : 25

In October 2005, Rihanna struck her first endorsement deal with Secret Body Spray[177] for them to sponsor her first tour, Rihanna's Secret Body Spray Tour[178] In 2006, Rihanna participated in several endorsement deals, including Nike sportswear for the launch of her "SOS"[35] and J. C. Penney. That same year, she received an endorsement deal from Clinique to promote their Happy fragrance.[179] She recorded a song written by Ne-Yo entitled "Just Be Happy" as part of the deal to promote their Happy fragrance. Rihanna also recorded a song called "Winning Women" with Pussycat Doll Nicole Scherzinger for Procter & Gamble's female deodorant Secret. In 2007, Rihanna signed with CoverGirl and became a celebrity spokesperson which included appearances on TV commercials[180][181] and in the Barbados Tourism Authority's tourism commercials.
In December 2008, Rihanna contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line.[182][183] In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse.[184] The success of her single, "Umbrella" earned her an endorsement deal with Totes.[185][186] Her handlers pitched her hit "Umbrella" to Totes and the song became the soundtrack for commercials in which she starred.[187] On April 8, 2009, it was announced that Rihanna inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances.[188] The fragrance is named Reb'l Fleur and was released in 2011.[189] Rihanna was working with her artistic director for Rated R, Simon Henwood, on the book Rihanna. It was released on September 14, 2010.[190][191] In August 2010 Rihanna began appearing in an Australian television advert for Optus, a position previously held by Pink.[192]