Besides her career in music, Gaga has enhanced her repertoire as a philanthropist who has contributed to various charities and humanitarianism works. Although declining an invitation to record a benefit song,[143] Gaga held a concert of The Monster Ball Tour following the 2010 Haiti earthquake and dedicated it to the country’s reconstruction relief fund. This concert, held at the Radio City Music Hall, New York, on January 24, 2010, donated any received revenue to the relief fund while, in addition, all profits from sales of products on Gaga’s official online store on that same day were donated. Gaga announced that an estimated total of $500,000 was collected for the fund.[144]
Gaga also contributes in the fight against HIV and AIDS with the focus upon educating young women about the risks of the disease. In collaboration with Cyndi Lauper, Gaga joined forces with MAC Cosmetics to launch a line of lipstick under their supplementary cosmetic line, Viva Glam. Titled Viva Glam Gaga and Viva Glam Cyndi for each contributor respectively, all net proceeds of the lipstick line were donated to the cosmetic company’s campaign to prevent HIV and AIDS worldwide.[145] In a press release, Gaga declared, "I don't want Viva Glam to be just a lipstick you buy to help a cause. I want it to be a reminder when you go out at night to put a condom in your purse right next to your lipstick."[146] Hours after the devastating tsunami hit Japan on March 11, 2011, Gaga tweeted a message and a link to Japan Prayer Bracelets, which she designed herself; 100% of the money generated will go to Japan relief efforts.[147] The bracelets have raised $1.5 million as of March 29, 2011.[148]
